ORVUM — The AI-native Retail Operating System

ORVUM

01 One decision, made intelligently Illustrative

What ORVUM puts in front of an owner.

Three moments decide a retail season: what you commit to in the showroom, which ready goods you pay for first, and how you protect margin on the stock you hold.

01A · Pre-season decision · Illustrative

A key brand asks for 15% more budget (€480k → €552k), with 35% of the order in seasonal ready-to-wear (RTW).

ORVUM · OTB recommendation · ready for approval For the owner & head buyer

Keep the overall budget. Rebalance this brand.

  • Brand open-to-buy €480k → €420k (−12.5%)
  • Seasonal RTW 35% → 18% of the order
  • More weight into Core footwear and knitwear, sizes 38–40 and M
  • Freed €60k goes to A rising brand that sells 84% at full price

Why — the evidence

  • Buying 68% → 41% full-price sell-through of its RTW in two seasons
  • CRM 19 of 34 VIP clients have moved their spending to two other houses
  • Pricing 29% vs 62% target realised gross margin on seasonal RTW
  • Finance €110k gap in October if the larger order is accepted
Alternatives, consequences & the joint season plan

More evidence

  • Category split The plan’s category split has stayed the same while RTW sell-through fell.
  • VIP clients Of the 34 who bought this brand’s total looks two years ago, the rest buy its footwear and knitwear at full price, but its dresses only at 40% off.
  • Cash The 30% order deposit falls in the weeks of peak autumn supplier payments.

Alternatives ORVUM weighed

  • Repeat last season’s plan Simple, but puts €117k more into slow RTW (€193k instead of €76k) — stock that has cleared only on markdown.
  • Repeat last year’s structure Ignores the 19 VIP clients who moved to other houses, and repeats last season’s margin erosion.

Expected consequences

Buying capital (OTB)
€60,000 moved from slow-turning RTW — either reallocated to high-velocity demand (84% full-price sell-through) or held as uncommitted OTB reserve.
Gross profit
Realised gross margin on this brand: +9% projected
Cash
October supplier payments covered, without credit strain

Joint season plan for the brand meeting

Position
€420k · RTW 18%
Alternative
€450k · RTW 25%, if the brand prefers a broader mix. Both options keep the target margin.
Shared goal
More of the collection sold at full price protects the brand’s image and the retailer’s margin. Its trousers in XS and L have gone to sale three seasons running, while footwear in 38–40 loses sales to missing stock. With the current split, about 45% of the collection would end the season on the discount rail.

In the designed workflow, after approval, the OTB ceiling is locked, the brand meeting brief is prepared, and committed cash is updated in Finance.

Preview only — nothing can be approved here.

Why one system: each recommendation needs buying, stock, clients, commitments and cash read together — with the evidence shown and a person who approves.

How ORVUM reaches a decision — 4 steps

1 Evidence

What ORVUM brings together

  • Inventory & sales by store, size and season — which stock is ageing, and where.
  • Customer demand — clients who buy this category, and the sizes they need that are missing.
  • Receiving & commitments — what has arrived, what Delivery Match flagged, which purchase orders are still open.
  • Cash obligations — supplier payments due, set against expected sales.

2 Alternatives

Options, prepared for review

3 Consequences

Shown side by side, in their own units

Cash obligations
Expected gross profit
Residual stock
Working capital

4 Approval & outcome

People decide. Results are checked.

  1. Human approval — the responsible person approves, adjusts or rejects. Nothing runs without approval, and only within that person's permissions.
  2. Execution record — who approved what, when, and on which evidence.
  3. Measured outcome — expected and realised results are compared at the agreed checkpoint.

Illustrative examples: stores, brands, figures and clients are invented. They show how ORVUM is designed to work; they do not describe a customer deployment or a measured result.

02 The problem

Retail decisions are made in one place. Their consequences land in another.

Buying commits next season's cash months in advance. Stock ages in one store while the size a customer asks for is missing in another. Markdowns are set without seeing the supplier payments that follow. Every team sees its own part — almost no one sees the whole consequence in time to act.

Operations

Work runs in separate systems

Buying, receiving, stores, pricing and the team each use their own tools and spreadsheets. A delivery problem or a missing size reaches the shop floor before it reaches the people who can fix it.

Information

Numbers arrive late and disagree

Sales, stock and customer data rarely match. Reports explain last month; they cannot show which store, size or client needs attention today — or which figures are incomplete.

Financial consequences

Profit and cash are seen last

Gross profit, ageing stock, supplier commitments and cash needs become clear only after the season has moved on, when the remaining options are fewer and more expensive.

03 The platform

One operating system for the whole retail chain.

ORVUM connects the work a retailer does every day — from the first buying decision to the cash it becomes — so every function works from the same product, stock and financial truth.

Starts where capital is committed. Accelerates how cash returns. ORVUM anchors on the highest-leverage retail decisions first — OTB and buying, ready-goods release priority, the product master, CRM and cash flow — and connects daily store operations step by step.

The intelligence core · AI agents

Explain what is happening · recommend options with their consequences · act only after the responsible person approves

The core retail chain · where capital moves

  1. Buying & OTB Budgets, category splits and brand terms
  2. Receiving & ready goods Release priority and Delivery Match
  3. Inventory By store, size and age
  4. Stores & POS Sales, returns and mobile POS
  5. CRM Insight and clienteling
  6. Finance Commitments, cash and true profit

Cross-cutting controls

  • Pricing & markdown
  • Planning
  • People
  • Analytics

Network · in development

  • Brand partners

Shared sell-through and joint planning with the brands a retailer works with.

One product identity. Every item carries one canonical record — style, colour, size, supplier, season and price — from the buying plan to the till, so each module counts the same thing.

ORVUM is in development. Modules are being built and validated step by step; nothing on this site describes a live customer deployment.

04 Explore

Intelligence across every retail function.

Select a function to see what it does, the decision it improves, what it connects to and the benefit it is designed to deliver.

Beyond these core modules, deeper modules and our next-stage product roadmap are shared in person, under NDA.

05 Retail economics

Designed around the measures that decide a retail year.

ORVUM is designed to help retailers improve five measures. Each is kept in its own unit — gross profit is not added to cash, and stock is not added to either.

Gross profit

Better-timed pricing and markdowns, so more of the season sells at a healthy margin.

Sell-through

Stock matched to demand by store and size, and client opportunities surfaced while the product is still current.

Stock capital efficiency

Slow and ageing stock identified early, so less capital stays locked in inventory that is not selling.

Working-capital planning

Purchase-order commitments, deliveries and supplier payments seen together with expected sales — before cash gets tight.

Operational productivity

Fewer manual reconciliations and hand-offs, with clear tasks and permissions for every role.

These are design goals. ORVUM does not yet claim measured customer results.

06 Living intelligence

An operating loop, not another report.

ORVUM is designed to work the way a strong retail leadership team works: evidence first, decisions owned by people, outcomes checked.

  1. 01

    Evidence

    Facts from sales, stock, receiving, customers and finance, each traced to its source. Missing data is shown as missing.

  2. 02

    Understanding

    What is changing, why, and what it means for profit, stock and cash.

  3. 03

    Alternatives

    Realistic options, each with its consequences and trade-offs.

  4. 04

    Authorised action

    The right person approves. ORVUM records and carries out only what was approved.

  5. 05

    Measured outcome

    Expected and actual results are compared. The next decision starts from what was learned.

07 Founder

Built from running retail, for retail.

ORVUM was founded by Ilya Loshak, an operator in luxury fashion retail with years of direct responsibility for buying budgets, season planning with brands, ready-goods cash cycles and multi-store execution.

ORVUM did not start as a theoretical software exercise. It grew out of the daily reality of running retail — where showroom season plans, waiting supplier shipments, shifting client tastes and cash flow all drive the same business outcome, yet sit scattered across separate systems.

Technology can be built by many. Knowing which showroom split will erode margin six months later — or which waiting shipment will turn back into cash in 14 days to fund the next drop — comes from running the business. What is shown on this site is the first chapter of a much larger operating vision for independent retailers, retail groups and the brands they work with.

Ilya Loshak Founder, ORVUM

08 Trust

Control is designed in, not added later.

Reliable data

Every figure traces back to its source record. When data is missing or incomplete, ORVUM says so instead of filling the gap silently.

Per-person, scope-based permissions

Access and approval rights are granted per person and scoped precisely by company, store, and operational boundary. Each retailer's data is kept strictly separate.

Human approval

Recommendations never run on their own. People approve, adjust or reject them, and stay accountable for the decision.

Traceable outcomes

Every decision is recorded with its evidence, approver and result, so it can be reviewed and audited later.

09 Contact

Let's talk about your retail business.

We are speaking with retail operators, retail groups and brand partners who want to shape how ORVUM works in practice.

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